Branding

Brand Aid is determined to change how people perceive brands. We do this with our expertise of Brand Communication, creative thinking and old-fashioned business sense. We arrive at communication direction and don't just create superficial artworks by understanding the simple fact that 'a good creative is the one that not only looks good, but most importantly also works for the client.' In depth analysis is done on each aspect of the brand like look, sound, feel, emotion, promise, etc. which helps us create a stronger connectivity with the markets. From FMCG, Consumer durables, Service Industry, to Industrial clients and Social Sector, we believe that every brand tells a story, and through our branding expertise, we determine the right narrative arc that end-consumers will relish.

• Brand architecture that determines the evolution of brand over a span of time
• Brand identity that portrays the visual interaction of a brand with its audience
• Brand guidelines that determines how a brand should and will behave, the usage do’s and don’ts of using it on various platforms and medias, to ensure consistency no matter where it is showcased
• Brand messaging & mood boards to determine the visual aesthetics of a brand in the eyes of consumers
• Attitudes & attributes that showcase sensitivity, strength, integrity and conscious attitude of a brand
• Collaterals that define where a consumer spends most of their time and what mediums are the best to reach that consumer base
• Sensory, sonic & experiential that portray what cues will the consumer respond to the best and incorporating these intangible traits in creative approach
• Brand strategy that projects the right visibility parameters of brand in the eyes of end consumers
• Positioning that assesses how and where the brand will stand in the competitive market so it can stand out
• Market approach that defines what will be the brand's attitude towards the sensitive and ever changing market trends
• Content strategy that chalks out what a brand's tone, voice, verbal & visual adages
• Campaigns that will pave the way for all strategic components to meld together in one tone, voice and visual coherence
• Customized films that showcase the corporate journey of brands from struggles to success through a meld of personalized anecdotes
• 2D & 3D animations to showcase ideas relevant to trending visual content