Election Commission

Main Roles

• Conceptualization, strategizing and dissemination of video content on various platforms for Election Commission of Gujarat
• Creation of various storylines from a voter's POV, to highlight the importance of voting and its effect on the lives & future of the people as well as the state
• Creation of elaborate training videos for the purpose of helping voting staff understand the various nuances and procedures
• Talent casting, scripting and shooting of elaborate infomercials to educate and enlighten people to vote from their own perspective

Enlightening the people

From a people's Point of view

Infomercials

• Creating an elaborate storyline based on what is the significance of voting especially for youth and how every vote has the power to change the the nation
• Creating elaborate character personalities Including a wide spectrum of relatable characters in individual stories starting from farmers to young students
• Shooting on location with authenticity and crisp, conversational dialogue writing
• Using the power of confidence to showcase the concept of 'Right to Vote'
• Choosing of primetime slots for release of videos on on popular media channels for maximum reach and impact

Training Videos

• Creation of training videos for on-ground staff, executive staff and support staff to understand the procedures, updates, and the workings of EVMs to ensure smooth elections
• All videos made compatible to be released on platforms like whatsapp, to comply with COVID-19 guidelines and at the same time ensure that training is properly imparted for smooth elections

Impact

• All videos were successfully released and run for 15 days on primetime slots for maximum reach and impact
• All EC staff received proper training via the videos
• Overall reception of both training and commercial videos was excellent