Giving IFE a Digital Facelift

Appetizing packaging designs to appeal the visual senses of customers and give IFE the right creative direction to reach their target audience.

Main Roles

Conceptualizing and designing modern packaging solutions for the company's consumer brand products
Reimagining the company's website and online presence for turnkey information delivery
Conceptualizing and launching strategic ads to engage customers and create brand retention

Approach & Execution

Pastallio

Conceptualization and creation of Pastallio brand for IFE. The name is today one of the strongest and most known in raw pasta segment, and has its presence in almost every store of Gujarat
Designing modern packaging solutions to make Pastallio iconic and memorable

Zippie

Packaging design for a modern-day beverage that's healthier and refreshing than conventional beverages
Unique, easy to handle packaging design conceptualized for customer engagement retention
Customized photography and illustration to give the brand a unique identity

Gokak Karadant

Re-defining an edible of the ancient for the new, health conscious market
Creation of modern packaging with vibrant colors
Designing and launching of strategic ad campaigns to create brand awareness

With fresh website to handle curious visitor traffic

Fresh website with user-friendly interface
Turnkey delivery of important information for customer engagement
Cross-platform compatibility for responsiveness across devices

Impact

Brand Aid's efforts to redefine IFE Foods' market presence were not just well received by the client but also created a strong ripple in the market. Our packaging resulted in increased sales of the product and transformed them into regular household names. The website's new outlook has appealed audiences and also helped IFE market its products better to the global market.

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