Category - B2C
Chhaswala
Creating a cutting-edge brand identity for the client, with ethnic touch, and the agility to adapt on multiple levels, especially packaging. Creation of customized, ergonomic label and packaging for various products.
Approach
- Research on trending competitors, viz. their identities labels, packaging, and creating visual notes
- Storyboarding of the Brand's refreshed look and feel by diving deep into the roots of Chhas - the signature yogurt based beverage of Gujarat
- Mood boarding of the brand identity, its colors and end appeal to sensory receptors of viewers
Execution
Creation of completely customized and hand illustrated brand identity of Chhaswala, using ethnic elements to signify the very roots of the origins of the beverage.
Prototyping all created materials to analyze physical appeal for audiences and conducting controlled focus group polls to iron-out all necessary loopholes.
Combining the logo elements into a unique identity and disseminating it on various collaterals like packaging, branding boards, and other necessary materials.
Impact
Today, Chhaswala is one of the most flavorful brands of Chhas the Gujarati beverage in the state, with multiple branches. The packaging, branding all necessary branding materials developed have created an iconic brand identity of the business, and makes it easily identifiable even in high-competition areas.