Ambaji Experiential Gallery
Fashioning a befitting visual ode to the legendary stories of Goddess Amba, with cutting-edge architectural design and technologies.
Main Roles
- Conceptualization, designing and fabrication of the revered 21 Shakti Peth incarnates of Goddess Amba in one grand gallery
- Customized recreation of Maa Amba's story showcased visually from pillar to post in an awe-inspiring cave setting
- Engaging audiences with a breathtaking walk over a unique sky bridge, overlooking the slain statue of Mahisasur
Approach & Execution
Story of Amba Maa's revered enigma
Narrated through modern architectural design
- Carefully created ambience using textured materials to give visitors the feeling of walking through a cave
- Recreation of 21 Shakti Peeths, and their stories in chronological order to give visitors a complete visual picture of the Goddess's lore
- Addition of statues, life-size figures & more ancient recreations to give an near-to-authentic portrayal of Maa Amba's tales
- Creation of a unique sky bridge amid the cave, with transparent flooring, overlooking a slain statue of the Rakshasha Mahisasur
- Space for a movie theater, showcasing the first ever 3D tale of Goddess Amba for viewers
Impact
The Arasuri Amba Maa temple of Gujarat is one of the only places that showcase the pious 51 Shakti Peeths of Maa Amba. By using modern architecture, combined with technology, mood lighting and sound effects, Brand Aid was able to portray the entire story of the goddess in one gallery that can be understood and traversed in 5 minutes! The attraction has become popular for those who want an experiential experience to their spiritual pilgrimage to the temple.