Category - B2C
SKF India LTD.
Proud to be the designated agency of SKF in India, we helped the global conglomerate reach Indian markets better through strategically designed collaterals and stalls.
Main Roles
- Creation of cutting-edge literature to market the products of the global giant in India
- Branding SKF authorized showrooms with posters, displays & tailor-made materials
- Outfitting SKF Warehouses with company-centric branding and strategic messaging
- Designing campaigns targeted towards specific industries
Approach & Execution
Imprinting SKF Values
Through innovative campaign and literature design
- Industry-centric brochures for marketing and highlighting the benefits of SKF's products in Indian markets
- Designing strategic campaigns for various industries to highlight the benefits of SKF products and launching them through various mediums
Branding what Matters
From walls to ceilings
- Industry & product centric branding for shops based on diverse dimensions
- Carefully created iconic branding sets to ensure storewide continuity of branding
- SKF warehouse branding, using core branding messages, with striking imagery
Impact
We managed to work with SKF's guidelines and produced cutting-edge marketing material that helped it penetrate Indian markets. SKF’s literature, benefits and their brand promise were also carefully used in Indian market context to provide the brand an edge with local vendors, stores and markets.