Volvo Autobots

Uplifting a Volvo Franchise on the pedestals of social media platforms using multi-level lead generation and marketing campaigns.

Main Roles

  • Conceptualization of comprehensive social media lead generation strategy
  • Strategic handling of all social platforms keeping in mind reach, and lead strategy
  • Helping the franchise in generating enough qualified leads to grow the business predictably
  • Highlighting the company's great sales cycle, with a knowledgeable sales team to create a larger sales pipeline

Approach & Execution

How Volvo Autobots

Gained early traction to generate enormous sales leads

  • Our team researched Volvo Autobots' ideal audience, and target profile, using sales data, customer feedback, and insights from their sales team
  • We developed an inbound marketing strategy focused on educating audiences on their challenges and opportunities
  • We built a content strategy, researched keywords, developed content, and built a sales-ready website designed to convert leads
  • We then used blogging, SEO, paid search and Linkedin, Instagram, YouTube and Facebook's sponsored targeting to attract and convert the right prospects to qualified leads
  • We used marketing automation to help nurture contacts and accelerate efforts and built landing pages that we promoted heavily in the most important channels

Impact

  • Within 16 months of implementing our inbound solution, the company began seeing an increase in both traffic and leads, starting with paid media
  • As we continued to build and promote landing pages, blog and manage marketing automation, traffic and leads continued to trend positively
  • By the end of the final month we had generated 6800+ number of enterprise level clients from our efforts, and saw a 400% increase in traffic on website, with an 3% increase in leads.
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