Swarnim Kalpotsav 2019
Celebrating the Living Legacy of a Corporate Giant and Its Beloved Founder
Main Roles
- Conceptualisation of an event befitting the legacy of Kalptaru's 50th year celebration and the birthday of its founder
- Creating combinations designs to felicitate and bring the crowd in a celebratory mood
- Booking a stellar artist line up, for a gala entertainment mood
- Ensuring including of a plethora of activities for all attendees and their families
Approach & Execution
Building an Entertainment
Event of a Lifetime
Conceptualisation
The conceptualisation of this event was 2-fold viz. one that cantered on the unique ideology & vision of KTPL, 2nd that commemorated the living legacy of its founder, on his 75th birthday. To celebrate such an exceptional amalgam, we combined both the events into one gala extravaganza, with lights, sounds, and entertainment galore.
Execution
- On the execution front, we catered to the entire spectrum, by creating an all inclusive event for the company, its founder and the employees alike.
- From entry onwards, the entire mood was designed to be celebratory, with separate entertainment sections for families of employees, including children.
- With ample seating arrangements, across the sprawling venue, we ensure that every attendee had a seat to witness the magic of the celebration with the founder of the company taking the most distinguished and centre stage
- Renowned artists and troupes were booked to provide entertainment to the attendees and ensure that the celebration befitted the mood of the all those in attendance
Impact
- From concept to execution, every aspect handled by Brand Aid was unequivocally well received
- The celebration was a testament to both the company and its founder and was said to be 'the best one ever hosted' by them
- As a company, we took pride in bringing to life this extravaganza of sentimental proportions to life, and in doing so forged a strong bond with our client