Swadeshi Mela
Designed and executed an end-to-end statewide Swadeshi Mela Initiative across Gujarat
Main Roles
- Planned and executed the Swadeshi Mela across 38 Nagar Palikas in Gujarat, ensuring consistency in experience and communication across locations
- Conceptualized the event framework aligned with the ‘Vocal for Local’ vision of the Hon’ble Prime Minister Shri Narendra Modi, focusing on supporting local artisans, manufacturers, and small businesses
- Designed and managed complete on-ground branding including hoardings, banners, entry gates, and stage setups
- Created and executed stage environments for felicitation ceremonies featuring MLAs, Ministers, and elected representatives
- Developed engagement zones including a dedicated Selfie Point and a Kids Zone to enhance visitor interaction and footfall
Approach & Execution
Event Concept & Planning
- Built the Swadeshi Mela as a platform to promote local industries, giving artisans, manufacturers, and small sellers direct access to consumers
- Aligned the event narrative with the larger ‘Vocal for Local’ movement, ensuring relevance and resonance with regional audiences
- Structured the mela to function as both a marketplace and a community engagement platform
On-ground Branding & Setup
- Designed a cohesive visual identity across all locations through hoardings, banners, gate branding, and stage branding
- Ensured high visibility and easy navigation within each mela through clear and consistent branding elements
- Created stage setups that supported formal ceremonies while maintaining visual appeal and functionality
Stage & Felicitation Management
- Organized felicitation ceremonies with the presence of MLAs, Ministers, and local elected representatives
- Managed stage flow, branding, and coordination to ensure smooth execution of official segments
- Positioned the stage as a key touchpoint for community engagement and credibility
Experience & Engagement Zones
- Set up interactive experiences including a Glambot photo booth and live mascot to enhance participation
- Designed dedicated kids’ activity zones with games and play areas, making the event inclusive for families
- Introduced creative engagement formats like ‘Color Me’ installations to increase involvement across age groups
Engagement Zones
- Introduced a Selfie Point to encourage visitor interaction and organic sharing
- Set up a Kids Zone to make the mela more inclusive for families, increasing dwell time and overall footfall
Multi-location Execution
- Executed the mela across 38 Nagar Palikas, maintaining consistency in quality and experience
- Coordinated logistics, branding, and setup across multiple locations simultaneously
- Ensured each location reflected the same core message while adapting to local requirements
Impact
- Successfully created a large-scale platform that supported local artisans, manufacturers, and small businesses across Gujarat
- Strengthened the ‘Vocal for Local’ narrative through consistent on-ground presence and community participation
- Delivered a unified event experience across 38 locations, ensuring strong visibility and recall
- Increased engagement through interactive elements like the Selfie Point and Kids Zone, making the mela accessible to a wider audience