Category - B2C (Events)
Red Bull
5 consecutive years of hosting epic kite fight event in 4 cities across multiple states. Bringing Wings for Life World Run, a race held across the world on the same day at the same time to Gujarat. All our associations with Red Bull have been to give people unforgettable experiences.
Main Roles
- Executing Gujarat's first ever kite fight festival organized by Red Bull in 4 cities for 4 years in a row
- Bringing Wings for Life World Run, a race held across the world on the same day at the same time to the state in association with Red Bull in which 1500+ runners participated
Approach & Execution
Where Kites met Flyers' Might
Making Red Bull Kite Fight a cultural icon of young Gujaratis
- Fresh approach to traditional kite flying festival - Uttarayan to engage younger audiences
- Logistics, manpower and F&B services across 4 major cities where festivals were held
- 100+ actual terraces booked to ensure authenticity of the festival
- A total of 12500 kites launched in the battle
- Precision planning, monitoring and control of large crowds
A Run for those who can't
Bringing awareness of a global cause to citizens of Gujarat
- Synchronizing and executing a run held in multiple cities across the world on the same day and at the same time
- Inviting and managing registrations that poured in to support the cause
- Monitoring and control of traffic movements for the entire route, in association with Gujarat Traffic Police
- Charting aid-stations, fully stocked with nourishment supplies for runners
- Constant monitoring of runners and managing on call EMS support
Impact
Our association with Red Bull has been that of creating a difference by inspiring youth and the public to do something extraordinary. While Wings for Life showcased solidarity towards a charitable cause, Kite Fight renewed the interest of people in an age old tradition of kite flying with a modern twist. We are proud to have partnered with Red Bull to launch these events, and are working closely with them to showcase many more!