Category - B2B
Grand Polycoats
A vibrant and colorful representation of Grand Polycoats through innovative print design and stalls, created to engage audiences and inspire new business.
Main Roles
- Creation of strong visual branding materials to showcase company's extensive product range
- Enhancing company's image at critical exhibitions using customized and engaging visual branding methods and stall designs
Approach & Execution
Beyond Brochures
Creating an extraordinary visual feast for GP's clients
- Using timeless design techniques to create a brochure that stands out from competitors
- Using bold typefaces & typography to communicate key elements and ensuring prompt information dissemination
- Using print innovation to enhance look & feel of GP's identity
Setting the right mood
With stall designs to engage audiences for one-on-one conversations
- Modern stall design using cutting-edge 3D tools for dimensional accuracy
- Interactive product display sections for visitor retention
- Mood-lighting, creative information panels & visitor seating for one-on-one communications
Impact
Following the creative direction plotted by Brand Aid, Grand Polycoats visual branding has received tremendous success in its B2B domain. The stall saw considerable footfall and allowed considerable lead generation for the company. This has led to GP becoming yet another one of our trusted clients, who depends on our insights and strategies to capture and retain market dominance.