Patels Airtemp
Rebranding a process plant equipment manufacturing company, paving the way for increased client appeal and industry recognition.
Main Roles
- Creating a cohesive brand identity that reflects the company’s legacy, expertise and vision for the future through various branding materials
- Showcasing the unique character of the company, setting it apart from competitors and emphasizing its individuality in the market
Approach & Execution
- Producing a corporate film that narrates the company’s success story, emphasizing their commitment to innovation, quality and customer satisfaction. The film showcases their state-of-the-art manufacturing facilities, product range and milestones, designed to engage and inspire confidence among stakeholders
- Developing a website focused on user experience, ensuring that it reflects the brand's ethos and is intuitive and informative. The design highlights their extensive product portfolio, expertise and achievements, making it a complete resource for clients and partners
- Crafting brochures to complement the website and film, providing a tangible takeaway that briefly presents the company's capabilities, products and values. The design is modern, aligning with the overall brand refresh and structured to guide the reader through the company’s story and offerings
Impact
- The rebranding initiative has significantly enhanced Patels Airtemp's market presence, aligning its brand identity with its vision and the quality of its offerings.
- The corporate film has been instrumental in engaging potential clients, while the redesigned website has seen increased traffic and longer visit durations, indicating higher engagement levels.
- The brochures have served as effective marketing tools during client meetings and trade shows.
Collectively, these elements have contributed to a strengthened brand image, leading to a measurable increase in inquiries and client engagement, reinforcing Patels Airtemp's position as a leader in the engineering sector.