Jbff
Crafting a scentsational personality for a bulk fragrance manufacturer for perfumes and perfumed products.
Main Roles
- Designing of a brand new communication style for the company's social media engagement
- Reimagining the company's digital presence with a user-friendly website
- Augmenting the company's forays into markets by enhancing its presence through custom-designed stalls
- Highlighting the the company's process and corporate culture through well directed films
- Capturing the attention of of niche markets through creative ad campaigns and interactive brochures
Approach & Execution
Our Creative Science to
popularize the company's scents
Offline Strategy
- Creating advertisements with compelling imagery and targeted copy to engage audiences
- Designing stalls to present the company on a global level, using 3D models for design accuracy, and translating them into an engaging stall with ample space, conversation areas, and product displays
- Designing thematic brochures with custom photography, and design development to allow the company to stand out and showcase its products in a compelling way to its clients
Digital Strategy
- A digital strategy was devised to uplift JBFF's social media presence. By using targeted social media tools, creating compelling content, and using striking design, the JBFF’s page was revitalized
- The page now not only displayed the products but also conveyed the organization’s fundamental essence, establishing a holistic brand personality
A website was created to perfectly match every facet of their business. With effective writing that communicated the essence of the company’s objectives, to creating designs that showcased their fragrance in an appealing way
A well directed film goes a long way, and when it comes to a JBFF, we left no stone unturned to create a film that highlighted the company's unique set-up and its legacy in a unique way. We used modern cinematography, moving script and a strong voice over to create a film that showcases both corporate culture and the product portfolio of JBFF
Impact
- All the newage branding endeavors that we undertook for JBFF, reaped tremendous benefits for the company
- Their social media presence increased significantly, and so did their business reach
- JBFF found themselves with more stories to tell, which further added to the company's brand building