KTex Nonwovens
Weaving a strong story for a Nonwoven brand that was working behind the scenes with pandemic frontline workers through its products.
Main Roles
- Conceptualization of a renewed digital presence including website & social media
- Shoot, edit & launch of a brand new corporate film to showcase the company's many aspects to its clients
- Strategizing messaging, content & dissemination across platforms with focus on maximum ROI
Approach & Execution
The threads we weaved
For a nonwoven story
Social media
- Strategizing social media platforms, messaging & content to boost Ktex in the markets
- Designing unique posts to reflect the company's products and ideologies
- Creating engagement through curated festive content
- Generating retention value through intelligently written articles for linkedin
- Using paid promotions to strategically target specific audiences
Website
- Completely reimagining the website of the company, using modern UI/UX techniques
- Rewriting entire content of the company to ensure SEO friendliness of the website
- Use of customized imagery to reinforce the the company's products, services and processes
- Coded and designed the website for inter device compatibility
- Conducting personalized on-site shoot of the entire industrial campus
- Development of compelling script to give the company a strong personality
- Engaging experience artist for professional Voice Over
- End-to-end editing and color correction of entire film to ensure only the best quality is delivered
Impact
- More engagement on social media generated, inducing leads
- Better customer experience delivered through new website
- Rise in company's interaction with clients through various platforms and promotion methods