Gujarat Gold Jewellery Show (GGJS)
Shaped the face of one of India's leading gold jewellery events through strategic design and collaterals
Main Roles
- Developed a comprehensive newsletter with testimonials from the past exhibitors and industry veterans
- Created a visually engaging flyer that showcased key features and walked users through the registration process, step by step
- Designed an engaging Selfie Filter Wall that doubled as a photo op for Insta-worthy moments
- Revived the charm of inland letters with a modern spin—creating a one-of-a-kind invitation experience
- Strategized and executed a multi-layered social media campaign to expand reach and attract new clients
Approach & Execution
Newsletter
- Created a newsletter featuring testimonials from past exhibitors and industry experts
- Added short interviews with speakers to build interest
- Included sneak peeks and event highlights to keep readers engaged
Flyer
- Designed a flyer that clearly explained the event's key features
- Included a step-by-step guide to the registration process
- Used clean visuals to make the content easy to understand
- Made sure the design was eye-catching and easy to share
Inland Letter
- Created a unique invitation in the form of an inland letter
- Blended a classic communication style with a modern design
- Made the invite feel personal and nostalgic
Social Media
- Wrote engaging copy tailored for each platform
- Designed creative visuals to match the campaign goals
- Ran paid campaigns to boost reach and visibility
- Focused on growing followers and attracting new clients
Impact
- The inland letter-style invite sparked curiosity and increased open rates, adding a personal touch to communication
- The flyer simplified key event information, making it easier for attendees to register and share
- The selfie wall became a buzz-worthy spot, driving organic social shares and boosting event visibility
- Social media campaigns improved follower growth and engagement, while paid ads led to a noticeable spike in inquiries
- The consistent visual style across platforms strengthened brand identity and left a lasting impression