ERDA
Powered up the print game with sharp brochures, flyers, and more for a premier Electrical Testing & Certification Authority in India.
Main Roles
- Developed a cohesive set of brochures for R&D, Testing & Evaluation, Field Services, and Corporate verticals, each highlighting key capabilities, innovations, and the organization’s leadership in the power sector
- Created high-impact 30-40 second product videos, handling everything from concept to camera to completion
- Designed end-to-end communication collaterals, from emailers to elegant invite cards for a range of technical events and workshops
Approach & Execution
Brochures (R&D, Testing & Evaluation, Corporate, Field Services)
- Designed a suite of brochures to reflect the depth and expertise of ERDA’s key verticals—R&D, Testing & Evaluation, Field Services, and Corporate
- Ensured each brochure communicated complex technical information with clarity, supported by clean layouts, precise infographics, and structured content flow
- Developed distinct yet cohesive visual themes for each department, maintaining a unified brand language across all materials
- Balanced technical depth with engaging design, ensuring the brochures appealed to both industry experts and prospective clients alike
Product Films
- Conceptualized and produced a series of concise 30-40 second product videos that effectively captured ERDA’s capabilities and services
- Handled the entire production process end-to-end, from scripting and shooting to editing and final delivery
- Ensured each video maintained technical accuracy while being visually engaging and easy to understand for a broad range of audiences
Emailers, Flyers, Invitation Cards
- Designed a cohesive set of communication collaterals for workshops, seminars, and technical events, spanning emailers, flyers, and physical invitation cards
- Ensured each piece was visually aligned with the brand while tailored to suit the tone and purpose of the specific event
- Balanced informative content with clean, compelling design to drive engagement and reinforce ERDA’s professional image across digital and print mediums
Impact
- The suite of brochures helped simplify complex technical offerings, enhancing understanding and engagement among clients, stakeholders, and industry partners
- Short-format product films provided a dynamic and accessible way to communicate ERDA’s capabilities, boosting interest during presentations, exhibitions, and digital outreach
- Targeted emailers, flyers, and invitation cards led to increased participation in workshops and seminars
- The cohesive visual language across all materials reinforced brand consistency and professionalism, contributing to stronger recall and credibility across touchpoints