Category - B2B
Sterling Accuris
Positioned one of India’s leading diagnostic centres in a new market through trust-led storytelling and a value-driven membership campaign.
Main Roles
- Launched a corporate campaign in Surat to introduce Sterling Accuris and highlight its core values of trust, safety, accountability, and quick service.
- Conceptualized and executed the ₹100 Membership Campaign, showing how a small investment leads to lifetime benefits and savings.
- Designed A5 leaflets that clearly communicated features, benefits, and savings of the membership plan.
- Produced a ₹100 explainer video in Hindi and Gujarati, showcasing benefits and how customers could save up to ₹1 lakh.
- Implemented the campaign seamlessly on the website through high-impact banners and conversion-driven messaging.
- Created an innovative AI-driven film featuring a disciple and guruji narrative to highlight the ease and value of the ₹100 membership.
- Rolled out targeted WhatsApp communication, promoting test bookings and membership benefits to existing customers with personalized reminders.
- Extended campaign visibility through print collaterals and bus creatives in Indore, ensuring wider reach and recall.
- Developed a visual aid toolkit that clearly showcased the advantages and benefits, empowering sales teams with stronger on-ground communication.
Approach & Execution
Corporate Campaign
- Introduced Sterling Accuris to the Surat market with a campaign centered on trust, safety, accountability, and quick service, building credibility in a new geography.
- Crafted compelling messaging to establish brand awareness where Sterling had no prior presence, positioning it as a reliable diagnostic partner.
- Designed a market-entry strategy that bridged local consumer skepticism with brand values, creating recall and confidence from day one.
Rs. 100 Campaign
- Launched the ₹100 Membership Campaign in Surat, rolled out in Hindi and Gujarati, highlighting how a small one-time fee unlocks lifetime benefits and savings.
- Communicated the value-driven proposition through videos, leaflets, and on-ground activations, showing customers potential savings of up to ₹1 lakh.
- Positioned the campaign as an accessible entry point to Sterling Accuris services, driving memberships while deepening trust in a new market.
Print Media
- Designed A5 leaflets that broke down membership features and benefits in a simple, easy-to-carry format.
- Rolled out impactful bus creatives in Indore, taking the ₹100 campaign to the streets for mass visibility.
- Developed visual aids that equipped on-ground teams with clear, persuasive tools to explain advantages to potential members
Rs. 100 Explainer Video
- Produced a ₹100 explainer video in Hindi and Gujarati for the Surat market, handling everything from scripting to voiceover in-house.
- Showcased how the membership delivers lifetime benefits and savings up to ₹1 lakh, simplifying the value proposition for customers.
Website
- Revamped the website’s look and feel to align with the campaign, incorporating its color scheme for a cohesive brand experience.
- Designed and deployed high-impact banners with conversion-driven messaging, ensuring the ₹100 campaign stood out online.
AI Video
- Created an AI-driven film featuring a disciple–guruji storyline to explain the ₹100 membership benefits in an engaging, relatable way.
- Managed the entire process end-to-end — from prompts and character creation to scripting and voiceover — fully developed in-house.
- Devised and executed targeted WhatsApp communication, promoting test bookings and the ₹100 membership benefits.
- Sent personalized reminders to existing customers, driving both repeat engagement and membership conversions
Impact
- Successfully positioned Sterling Accuris in a new geography, building brand trust and recognition in Surat from the ground up.
- Generated strong customer response by making quality diagnostics more accessible, driving memberships and long-term engagement.
- Extended campaign visibility offline, reinforcing recall through everyday touchpoints and empowering the sales team with persuasive tools.
- Simplified a complex value proposition into a clear, relatable story, boosting awareness and conversions in the Surat market.
- Created a seamless online experience aligned with the campaign, ensuring strong visibility and digital-first engagement.
- Captured audience attention with a fresh, innovative storytelling format, making the membership benefits memorable and share-worthy.
- Drove direct engagement and bookings through personalized, timely reminders that turned awareness into measurable action.