Category - B2B & B2C
Gujarat Gas
Picking up on transition of GSPC to Gujarat Gas, we launched strategic marketing campaign including mascot creation, launching events & activations, and creating digital campaigns.
Main Roles
- Organizing strategic activation activities across the state of Gujarat
- Creation of personal mascot to appeal everyday homemakers in choosing PNG gas over LPG
- Conducting large scale events for the organization
- Producing engaging films to promote PNG safety amongst consumers
- Putting Gujarat Gas on the internet highway with cutting edge website
Approach & Execution
Nurturing interactions at the human level
People-centric events & activations leading the way
- Organizing and conducting area-wise programs to reach the masses
- Designing, fabricating and operating Gujarat Gas tableau
- Planning and strategic deployment of teams at various event and activation locations
- Hiring artists for roadshows and activation gigs to ensure audience engagement
- Inviting elite community leaders & politicians to visit actual homes and showcase the benefits of PNG to homemakers
- Coordinating with Media to strategically cover activation and events of Gujarat Gas, for public broadcasting
Giving a corporate charisma of Gujarat Gas
A human appeal
- Development of mascot - Jyoti, a homemaker, who is smart enough to rival any corporate CEO and shrewd enough to employ the best practices in her house
- Transforming Jyoti (the mascot) into strong communication tool, and using first-person content to deliver all core messages of Gujarat Gas
- Ideating and creating strategic collaterals for various media, using the mascot
Bringing the magic of film making
To engage the television audiences
- Development, scripting and production of safety films related to use of PNG pipelines
- Launching films on various platforms
- Working with actors and production crew to make every aspect of film a visual feast
Impact
Following each strategic branding endeavor, the market not only understood and accepted the transition of GSPC to Gujarat Gas, but instantly associated with the brand. Combined with personalized initiatives like mascots, films and real people interviews, Gujarat Gas's efforts to spread its message were swift and highly market penetrative.