Daivi Natural Foods

Elevating a gourmet seeds and spices brand, to the standards of international markets

Main Roles

  • Designing a logo representative of the company's roots, legacy and quality products
  • Designing of a brand new website with modern features, for the company's global market pool
  • Designing of packing befitting international standards, norms and pan-consumer aesthetic value
  • Giving the brand a strong voice on social media through multiple campaigns on various channels

Approach & Execution

Conceptualizing & Launching

Of Daivi's Omni-branding solutions

Identity

  • Ethnic, vibrant and ready for international markets, the logo of Daivi is designed to be indicative of its strong sourcing network, its span and reach in the market and its absolute commitment to quality
  • From the form, to color to the fonts, each element is designed to represent Daivi as a holistic brand with premium feel, competitive business practices & world-class quality

Packaging Design

  • Focusing on international markets the packaging of the company was designed to reflect not just its variety of products, but also mark a clear distinction between product ranges
  • By using vibrant color combinations, combined with customized design, we created a packaging design that helped consumers easily identify the products, and also created a distinct personality for them in terms of the variety that the company offered

Website

Since the company deals mainly with international clientele, we created a website that focused on

  • Delivering key product information
  • Presenting the gourmet use of company's products through engaging recipes thus creating engagement even for casual visitors
  • Making the website a showcase of not just the company's products but also its infrastructure and services

All information on the website was presented on a turnkey basis, with minimal clicks and maximum retention value.

Social Media

  • Design of an elaborate social media calendar focusing on popular events, festivities and the company's products
  • By including a mix of different post types and styles, we elevated Daivi's social media status as a company that is one with its client, its community and its network alike

Impact

  • Reached more than 1 Lakh people in New York, New Jersey, Delaware and Maryland of the United States after taking over the company's social media pages in just 1 month
  • Massive inflow of inquiries received by the company from global players since launch of website
  • All round appreciation received of the company's revamped branding from its existing as well as new client base
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