Maxim Tubes

Delivering Stainless Branding Solution
Using powerful positioning messages and tools to uplift a premier brand of steel pipes & tubes.

Main Roles

  • Strategizing company's brand positioning for the modern industrial markets
  • Conceptualizing and designing collaterals befitting a young, agile and high-performing brand
  • Identifying imagery & content to create compelling communication
  • Launching the brand on a digital platform with a strong & user-friendly website
  • Enhancing physical presence through custom designed stalls both for domestic and international markets

Approach & Execution

The story behind creating Maxim's
Maximum Branding Coverage

Offline Branding

  • Maxim's brochures, website & calendars played a vital roles in the company's foray into the markets
  • By using simplistic yet compelling designs, we highlighted the entire infrastructure of the company - which was one of its biggest strength - for its markets
  • This in turn made the print collaterals one of its strongest tools of offline presentation and helped it reach the markets with ease and efficiency
  • We also ensure that every offline collateral was also digital-friendly, and allowed easy sharing over multiple platforms

Enhancing Digital Presence

  • In line with the needs of the global markets for a strong digital presence, we created a website for the company that power packed its entire portfolio of strength into one user-friendly web-presence.
  • Least-clicks with maximum reach was the goal of this website, which was to act as the company's voice in markets across the world
  • Keeping in mind the dynamic leadership, we highlighted every aspect of the company's business for clients to understand and realize why Maxim is a name to reckon with in the markets

Crafting an Eventful Personality

  • Custom created stalls, outfitted with all amenities and conference areas
  • Execution of stalls both at domestic and international events & exhibitions, using high grade materials, and on-site event management professionals

Impact

  • The company's collaterals became one of its primary source of marketing and eliminated the need for creating obsolete presentations for every little product or service
  • The company's website provided a strong platform and helped clients understand whole nature of Maxim's business, thus helping in increasing generating inquiries, leads & conversion
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